*The PG Department of Commerce* organized a product launch programme titled *“BUTTERLOODA”,* an innovative Falooda product introduced by the students of *I B.Com Computer Applications.*
This event was conducted *as part of the practical activity included in the V Module of the subject Marketing Management under the FYUGP syllabus.* The initiative aimed to provide students with hands-on experience in product planning, promotion, and execution, thereby enhancing their understanding of marketing concepts through real-life application.
The programme also served *a social purpose, as it was organized to raise funds for the MCAS Palliative Campus Initiative.* The students actively participated in planning, branding, and executing the launch, demonstrating creativity, teamwork, and entrepreneurial skills.